How I Mountain "Writing Sample"

On top of creating a video for the project, each person needs to submit a writing sample on how you will blog about your experiences. I literally just submitted my video and figured I would let you guys all read what I submitted. Feel free to let me know what you think!!

There are two important components to being a successful blogger - understanding your audience and being passionate about your content. Once you've nailed down those two aspects, the rest will follow. People will feel your energy, become addicted to your work, and help you make your content viral across other social media platforms such as Facebook and Twitter.  When I blog for the Canyons I will achieve these two objectives fairly quickly because of my own passion and lifelong immersion in the mountains. As president of the Temple University Snowboard Club (TUSC), I understand the skiing/snowboarding community and have always been passionate about being on snow. My diverse experiences on the snow over the last 21 years allow me to connect to any Canyons' blog follower. I can ride POW, drop huge lines in the back country, lap the park and pipe all day, hold my own in the trees, but most importantly I can handle customer relations while doing all of these. I have experienced the mountain with people from all walks of life. I’ve ridden with College kids, children, grandparents, and middle-aged businessmen. I can connect to any reader because I have not only a lot of experience, but a lot that I’d still like to learn and share with others. I can even write several posts on riding the bumps on skis! My intention is to show the Canyons’ community of followers that the Canyons Resort is for anyone who has a passion for the mountain skiing and snowboarding.  Followers will become connected to my experiences on the mountain by sharing eye catching photos and posting video content. My goal for the blog is to entice followers by giving them a taste of the experiences they are missing out on by not riding the Canyons day in and day out.

Canyons, I am here to tell you that I will be able to provide those an endless amount of interesting stories coming day in and day out so people continue coming back for more on the Canyons. 
I’ve put 100+ days on snow in multiple seasons before so I will not have any trouble coming up with appealing Mountain experiences to blog everyday, whether my followers are skiers or snowboarders. Just remember- Think Mountains, Think Canyons, Think Kevin Casey!

To see some other examples of how I Mountain AND how I blog, please visit: www.howimountain.blogspot.com

-Kev